Who AI sends your customers to.
Coming in November.
Twenty markets, eight questions each, brand by brand.
Research.
Our public research, the Index: which companies AI assistants recommend, category by category, and what it means for the companies in them. Free to read.
AI has its own league table.
Coming in November.
Britain's biggest retail bank is ninth. An airline that stopped flying in May is still on it. Sixteen markets, about 16,000 answers.
Apple's new bets
We sent AI shopping for Apple's HomeView, iPhone Duo and first touchscreen Mac. Each won its own buyers and lost the rest.
When can you trust simulated buyers?
What some forty public studies say about where simulated respondents agree with real people, and where they do not.
Industry reports, August 2026
Our first four studies: CRM, email marketing, and HR and payroll (August 2026), and AI assistants for business (October 2026). Each report keeps its own date.
Method
How we choose questions, ask them, count the answers and decide what is noise.