What AI says about your company

When AI makes
the shortlist,
be on it.

Our audit shows whether AI recommends your company, what it gets wrong about you, and what to change first.

Get your audit for €399 What’s in the audit?

5 business days. Fixed price. No subscription.
One brand, one category, one agreed market. Excluding VAT.

ChatGPT

What CRM should a small business start with?

For most small businesses, I’d start with HubSpot CRM.

Best overall starter CRM: HubSpot CRM
Best for sales-focused teams: Pipedrive
Best budget-friendly all-in-one option: Zoho CRM

Excerpt from a recorded OpenAI API answer, CRM study, August 2026.See the research behind this example

Gemini

We want to hire an employee in another country, what platform handles that?

To hire a full-time employee in another country without setting up your own local legal entity, you need an Employer of Record (EOR) platform.

Deel: best for speed, ease of use, and overall versatility.
Remote: best for intellectual property (IP) protection and stability.
Rippling: best for companies that want HR, payroll, and IT in one single system.

Excerpt from a recorded Gemini API answer, HR and payroll study, August 2026.See the research behind this example

Claude

Best email marketing platform for an online store?

The right choice depends on your platform and needs, but here are the top options:

Klaviyo: best overall for e-commerce
Omnisend: built specifically for e-commerce
Mailchimp: good for beginners, familiar interface

Excerpt from a recorded Claude API answer, email marketing study, August 2026.See the research behind this example

Illustrative interfaces, not screenshots of the ChatGPT, Gemini or Claude apps.

AI assistants we study. Pick one:

Free website check

Can AI read
your website?

12 technical checks. No email or account.

Checks website access and structure, not what AI says about you.

The AI Availability Audit

We ask AI what your buyers ask, 1,000+ times.

Then we show how your brand scores. You get the findings, the evidence and a prioritised plan of action.

Do buyers hear about you?

See which buying questions bring up your company, and which competitors appear instead.

Does AI get your business right?

Check claims about your products, pricing and terms against your published information. Every claim traced to the recorded answer.

What should you change first?

Clear priorities, with the sources, website barriers and recorded answers behind them.

Where you are missing34%

Salesforce appears in 34% of answers to “first CRM for a small business”. HubSpot: 100%. The category leader makes one shortlist in three where new buyers start.

In your audit: the buying situations you are missing from, and who appears instead.

What AI gets wrong4×

Four recorded answers told CRM buyers that monday CRM offers “unlimited users”. It prices per seat. Every repetition costs a buyer’s trust.

In your audit: every wrong claim, traced to the recorded answer.

Who feeds the answers60

In email marketing, the two most cited sources are affiliate review sites, led by emailtooltester.com with 60 citations. In CRM and HR, the leading brands’ own websites come first.

In your audit: the pages to fix, the sources to pitch, and the ones to ignore.

Invisible champions1%

Personio, one of Europe’s best-funded HR vendors, gets 1% of brand mentions from the assistants’ memory and 2% when they search the web.

In your audit: a low number is the start of a plan, not a verdict.

Findings from our public studies, August 2026. In your audit, every finding comes with the fix: a prioritised plan with owners and effort. See the plan in the example audit

After the audit

Want help making the changes?

We carry out the agreed changes, keep your business information accurate everywhere AI reads it, and review progress with you. From €1,900 per month.

Explore the Program

We agree the scope before starting. Work outside that scope is quoted separately. Excluding VAT.

Public research on entire markets

Industry reports.

Which companies does AI recommend in your industry?

Our public studies compare brands across a whole category, about a thousand recorded answers each. For findings and an action plan specific to your company, start with the audit.

Browse industry reports

CRM softwareHubSpot is in every answer to “first CRM for a small business”. Salesforce in one of three. HR & payrollDeel, Rippling and Remote take 54% of all brand mentions. Europe’s champion Personio: 1%. Email marketingMailchimp is named in all 8 buying situations and leads none.

Before you start

A few questions,
answered.

Ask us anything else

Can you make AI recommend us?

Nobody can promise that, and anyone who does is guessing. What we can do is find the gaps, fix what is wrong or missing in the information AI reads about you, and measure again. We cannot control an assistant’s answers or guarantee recommendations, rankings or sales.

Can our team use the audit without you?

Yes. It is a standalone report, with no subscription or obligation to continue. Use it with your own team, or ask us for help through a walkthrough or the Program. The €99 walkthrough fee is credited in full against the Program.

What if AI barely mentions our company?

That is the most useful finding there is. We show which buying situations you are missing from, who appears instead, and which sources feed those answers. Then the next steps the evidence supports. A low number is a starting point for a decision, not a verdict on your business.

Is the free checker enough to start with?

It is a useful first step: 12 technical signals on your website, checked in seconds. It does not ask AI assistants about your company or measure what they say. The audit does, and gives you a company-specific action plan.

Find out what AI
says about you.

Get your audit for €399

One-off. 5 business days. Excluding VAT.

How we reach our conclusions

The evidence is open to inspection.

Repeated tests, recorded answers, reliability stated in every report, and clearly stated limits.

Read the methodology About Kesterley