Your customers are handing their decisions to AI. Our research lab shows you how AI sees your market, and our advisors help you decide where to compete.
I'm new to running and about to start couch to 5K. What running shoes should I buy?
There isn't one best shoe for every new runner. For Couch to 5K, look for a comfortable everyday running shoe that fits well. A good starting shortlist to try on:
Brooks Ghost: a straightforward, neutral daily trainer.
Saucony Ride or ASICS Gel-Cumulus: similar all-purpose options.
New Balance 880: often available in several widths.
Nike Pegasus: a versatile, firmer-feeling option.
Hoka Clifton: a lighter, more cushioned feel…
No Adidas. Not once in 90AI answers from memory.
Ask anything
Gemini3.5 Flash-Lite
Which UK banks and banking apps are genuinely worth using, and which should I avoid?
The "best" bank really depends on how you manage your money, but here is a breakdown of what is genuinely worth using.
Monzo or Starling (Best for Everyday Spending & Budgeting): if you want a banking app that actually helps you manage your money, these two are the gold standard.
Chase UK (Best for Cashback & Savings).
First Direct (Best Traditional/Hybrid Bank)…
Lloyds, Barclays, HSBC, NatWest:first in 1 of 90 AI answers from memory.
Ask Gemini
ClaudeSonnet 5
What CRM should a small business start with?
The "best" choice really depends on your specific situation, but here's how to think about it. Good starting points:
HubSpot CRM: free tier is genuinely useful (not just a trial trap), easy to learn, scales well if you later want marketing and sales automation.
Zoho CRM: very affordable and feature-rich.
Pipedrive: great if your main need is tracking sales deals visually.
Monday.com Sales CRM: good if you like flexible, visual project-management-style interfaces…
HubSpot, first in 77 of 90AI answers from memory.
Reply to Claude…
Real answers from our measurement.
What you get.
Position Map
Start here.
How does AI see our market?
Your customers ask AI before they call you, and you can't see what it tells them.
Where AI puts you on the questions your customers ask before they buy, why it puts a rival first, and what to do first. We tell you which findings are firm and which are too close to call.
your position on every question: named first, on the shortlist, or left out
who takes each question instead of you, and how securely
what AI gets wrong about you, with the recorded answers behind it
Would your potential customers buy it, and what would stop them?
A new product, price or message is expensive to get wrong. Test what will work first.
AI assistants are starting to shop for people. We put your new product or offer, at the price you plan, in front of AI shoppers acting for your potential customers, next to the real alternatives.
which buyers an AI shopper picks you for, which it rules you out for, and why
the line in your product information that changes the choice
new B2B products that no AI answer named when a buyer described the need, with web search on
What we found
We took 39 B2B products launched between August and October 2026 and asked ChatGPT, Gemini and Claude two things, with web search on: what the product is, by name, and the question a buyer would ask without knowing the name. Asked by name, they found it in 342 of 351 answers. Asked the buyer's question, they named it in 109 of 351, and for 15 products in none of the nine.
What it means
A launch can be easy to find and still unheard. The announcement reaches the AI, but the AI does not connect it to the need, so the buyer hears about other products first.
What we would do
Make what AI tells buyers about the need, not the name, part of every launch plan, and know who it names instead while the launch is still news.
Position Map launch check, 4 November 2026. 39 products, 1,638 answers from ChatGPT, Gemini and Claude through their official APIs, with and without web search. The buyer question for each product was set before the run; AI labeled every answer against the company's own announcement.
1 of 8
buying questions in which AI names a CRM challenger first
What we found
AI names a competitor first in seven of the eight questions a CRM challenger's buyers ask.
What it means
The one question it still leads is a near tie from memory, 36 answers to 34, and clearer when AI searches, 23 to 10.
What we would do
Defend that question, fight for the strongest second place and stop spending on the rest.
CRM study, October 2026. Eight buying questions, 90 answers each from ChatGPT, Gemini and Claude without web search, 36 with it.
7 of 8simulated
buying situations of illustrators in which AI shoppers chose Apple's iPhone Duo most often, once one line about Apple Pencil was on its card
What we found
We put Apple's iPhone Duo in front of AI shoppers acting for six types of buyer, next to the Galaxy Z Fold8, the Pixel 11 Pro Fold and the iPhone 18 Pro Max. Then we changed one sentence on its card: the Apple Pencil line took the place of the water-resistance line.
What it means
In eight situations described by illustrators, the iPhone Duo went from winning none to winning seven. Two of the three AI models moved, Claude did not, and buyers whose budget was below its price did not move at all. One missing line can cost a product the buyers it was made for, and an AI that shops for a customer reads only what the listing says.
What we would do
Test the message before the launch, buyer type by buyer type.
Market Simulator, 29 October 2026. Eight situations per buyer type, each answered twice by three AI models.
