Industry reportsWhat AI tells buyersPublic, pre-registered
Industry reports
Which brands ChatGPT, Gemini and Claude actually recommend across a category's buying situations, who they ignore, and which websites feed their answers. Every report uses our public methodology and a design frozen and hashed before measurement, so nobody can pick the numbers after seeing them.
Published
No brand owns the category. Klaviyo owns e-commerce, Kit and Beehiiv own creators, MailerLite and Brevo own budget buyers, and the answers are fed by affiliate review sites rather than the vendors.
Deel, Rippling and Remote lead seven of eight situations. Workday exists in one. Personio, Europe's HR champion, appears in 1 percent of answers. Our most stable measurement so far, r=0.99.
Microsoft Dynamics is invisible outside enterprise, and Monday.com shows that search visibility can be rented while a place in the machines' memory has to be earned.
How to read them
Next categories
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