Which companies does AI recommend across an entire category? Our public studies ask ChatGPT, Gemini and Claude the buying questions of a market, about a thousand times each, and show who appears, who is missing, and which sources feed the answers. Free to read. The key numbers, ready to quote, are on our statistics page.
Published research
Which AI assistant ChatGPT, Gemini and Claude recommend to companies, and how they talk about themselves and their rivals.
Gemini mentioned ChatGPT in 99% of its answers and itself in 68%. Office software decides the rest. Grok appeared in none of 1,008 answers.
How recommendations change across eight buying situations, and what changes when assistants search the web.
HubSpot is in every answer to “first CRM for a small business”. Salesforce in one of three. Microsoft Dynamics barely exists where smaller companies ask.
How AI recommendations differ between international hiring, employer-of-record services and enterprise HR needs.
Deel, Rippling and Remote take 54% of all brand mentions. Workday owns enterprise and is absent from hiring abroad. Europe’s champion Personio: 1%.
What AI recommends for online stores, creators, smaller budgets and marketing automation.
Mailchimp is named in all eight buying situations and leads none. Klaviyo and Omnisend own online stores, Kit and Beehiiv own creators.
An industry report compares brands across a category and is free to read. An audit examines your company in detail and gives you a prioritised plan of action. Commissioned audits never change published scores.
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