See where you stand. Decide where to compete.
Start with a Position Map. The next steps build on it.
Position Map
How does AI see our market?
From $2,500 for one category in one market. Two weeks.
Talk to usWhat it is
We put the ten questions your customers ask before they buy to ChatGPT, Gemini and Claude, 90 times each: 900 answers that show where you stand on every one.
What you get
- your position on every question: named first, on the shortlist, or left out
- who takes each question instead of you, and how securely
- what AI says when it names you, and what it gets wrong, with the recorded answers behind it
- a 60-minute session with our first view on what to do
How it works
One call to agree the ten questions, taken from how your buyers really ask. Two weeks later you have a private report: one page of conclusions, then the evidence.
Across 720 AI answers to its buyers' eight questions, Pipedrive comes first on one. On the other seven, AI names a competitor first.
Pipedrive
What CRM should a small business start with?
on the shortlistWe manage sales in spreadsheets and it is breaking down, which CRM should we move to?
on the shortlistWhat is the best CRM right now?
on the shortlistCheapest CRM that is actually good?
on the shortlistBest CRM for a fast growing startup?
on the shortlistBest enterprise CRM platform?
left outCRM with the best marketing automation built in?
left outBest CRM for B2B sales pipeline management?
named firstWhat it is
We turn your Position Map into a plan your team can run: which questions to fight for, which to let go, and what winning each one takes.
What you get
- a decision on every question: keep it, win it, take the open spot or let it go
- for every question you fight for: the offer, the proof and the facts it needs, and who owns it
- one number your team steers by
- a brief your team or agency can work from
How it works
Working sessions with your team over four to eight weeks, scoped with you. If you continue within 60 days of your Position Map, its price is credited in full.
How a Next Move reads: one question to keep, one to win, one to let go.
Best CRM for B2B sales pipeline management?
Pipedrive's one first place. Its lead fell from 13 answers in August to 2 in October.
We manage sales in spreadsheets and it is breaking down, which CRM should we move to?
Pipedrive's strongest second place: named in 88 of 90 answers, first in 28.
Best enterprise CRM platform?
Salesforce comes first in every answer. Pipedrive is named in 4.
What it is
AI assistants are starting to shop for people. We put your new product or offer, at the price you plan, in front of AI shoppers acting for your potential customers, next to the real alternatives.
What you get
- which buyers an AI shopper picks you for, which it rules you out for, and why
- the line in your product information that changes the choice, and the one that costs you
- how ChatGPT, Gemini and Claude differ
- what to fix before the launch
How it works
You tell us the product and the price. We describe it and its real competitors the same way, from their own pages. AI shoppers on ChatGPT, Gemini and Claude each get a brief (a buyer, a situation, a budget) and choose without knowing which option is yours.
One missing line cost the iPhone Duo its most obvious buyers. With Apple Pencil on the card, simulated illustrators went from 4% to 63%.
See the full studyShift Alert
Has AI changed its mind?
From $1,000 per measurement. Every quarter, no annual commitment.
Talk to usWhat it is
After your Position Map, we ask the same questions again every quarter, and within two weeks whenever ChatGPT, Gemini or Claude switch to a new default model. You learn what moved before your sales team hears it from customers.
What you get
- your position on every question, next to the last measurement
- which changes are real and which are noise
- an alert when an assistant starts saying something wrong about you
How it works
Nothing to prepare. The questions stay the same, so every change you see is a real comparison.
Two months and two new models later, Pipedrive's lead fell from 13 answers to 2.
Best CRM for B2B sales pipeline management?
August
named first, of 90 answers
October
named first, of 90 answers
What we do not do.
- We do not promise positions in AI answers, or sales.
- We do not write or buy reviews or content.
- No one can pay to appear in our public research, or to stay out of it.
Not sure where to start?
Tell us one question your customers ask before they buy. We reply within two business days.