Find out when your company makes the shortlist, how AI describes your offer, what it gets wrong, and which changes deserve your attention first. One focused report on your business, with the recorded answer behind every finding.
The deliverable
What you receive
1
Your place in the shortlist
Which buying questions bring up your company, which competitors appear alongside you, and where you are missing. Measured across 8 to 16 buying situations, from what the assistants remember and from what they find when they search.
2
The facts worth checking
What assistants say about your products, pricing and terms, checked against your published information. Each finding traced back to the recorded answer and the source that fed it.
3
A clear order of action
A prioritised list of changes, with the evidence, likely effort and suggested owners. Your team can use it without us.
You receive an executive summary, detailed findings and next steps in a private web report. Website checks and source citations are reported separately from how often your brand appears in answers.
What an audit finds
Findings like these, about your company
Where you are missing34%
Salesforce appears in 34% of answers to “first CRM for a small business”. HubSpot: 100%. The category leader makes one shortlist in three where new buyers start.
In your audit: the buying situations you are missing from, and who appears instead.What AI gets wrong4×
Four recorded answers told CRM buyers that monday CRM offers “unlimited users”. It prices per seat. Every repetition costs a buyer’s trust.
In your audit: every wrong claim, traced to the recorded answer and the source that fed it.Who feeds the answers60
In email marketing, the two most cited sources are affiliate review sites, led by emailtooltester.com with 60 citations. In CRM and HR, the leading brands’ own websites come first.
In your audit: the pages to fix, the sources to pitch, and the ones to ignore.Invisible champions1%
Personio, one of Europe’s best-funded HR vendors, gets 1% of brand mentions from the assistants’ memory and 2% when they search the web.
In your audit: a low number is the start of a plan, not a verdict.
Card or invoice. We confirm the category, market and language with you.
Day 1
We design
The buying situations of your category, phrased the way your buyers ask.
Day 2
We measure
Around 1,000 recorded answers from ChatGPT, Gemini and Claude, memory and search.
Days 3 to 4
We analyse
Wrong claims checked against your own pages, sources mapped, fixes graded.
Day 5
You get the report
Your private web report, with the invoice.
Want to talk through the findings? Add a 30-minute walkthrough with our team for €99. The fee is credited in full if you proceed with the Program.
Prefer to pay by invoice?
Send your details below. We confirm the scope and the order in writing before proceeding. You will not be charged by submitting this form.
Before you order
Questions before you order
Which assistants do you test?+
ChatGPT, Gemini and Claude through their official developer APIs, in two modes: what the model already knows, and what it finds when it searches the web. These are controlled tests, not private customer conversations. Results can differ from the consumer apps, and we say so in every report.
Does the audit include implementation?+
The audit gives you the findings and a prioritised action plan. If you want help acting on it, the monthly Program covers the strategy, research and work that follow, from €1,900.
What if AI barely mentions us?+
Then we show where your company is missing, who appears instead, which sources feed those answers, and the next steps the evidence supports. A low result is a starting point for a decision, not a verdict on your business.
Can agencies commission an audit?+
Yes. Contact us to agree the client scope and how the work will be presented.
Put the findings to work
The Program turns your audit into a growth strategy and sees it through with you: the buying situations to win, the story AI tells about you, and the sources to earn. From €1,900 per month, excluding VAT.