More buyers now ask ChatGPT, Gemini or Claude which companies to consider before they speak to anyone in sales. Our own measurement technology asks those assistants your buyers’ questions and shows how often you make the shortlist, in the situations that bring you revenue, against the competitors you name. Then we set the strategy with your leadership, see the work through and show you what moved.
Strategy, followed through
Where the effort goes
1
Choose the buying situations to win
Buyers come to your category from different starting points: a first purchase, an outgrown tool, a tight budget, a new regulation. We map those situations and size them, and our statistical model shows where you are named less often than a company of your size usually is. That gap is where your growth is, so that is where the effort goes.
Example: a CRM vendor named in almost every answer for small businesses, but in 8% of answers for enterprise buyers, far below the norm for a brand its size. Either a deliberate choice, or demand left to competitors. Leadership decides which.
2
Shape the story AI tells about you
Assistants repeat a short story about every company: what it is for, who it suits, where it falls short. We extract that story from every recorded answer, agree with you which facts and reasons should come up instead, and make them consistent wherever buyers and machines read about you. Every wrong claim is traced to the source that feeds it.
Example: a recurring “unlimited users” claim about a product that prices per seat, traced to the pages feeding it, corrected there and measured again.
3
Earn a place where your category is discussed
The answers are built from reviews, comparisons, media and analysts. We record which sources the answers rest on, name the ones that shape your category and plan how your company earns a place in them: research worth citing, stories worth covering, review and partner programmes.
Example: in email marketing, four of the five sources assistants cite most are comparison lists on other sites; in CRM, the leading brands’ own websites come first. The plan follows where your category’s answers actually come from.
What else can be in scope
The work around it
Buyer research with AI
What sends buyers into your category and which messages land with them. We specify your buyers ourselves, build a synthetic panel to match and run it across several AI models: results in days, no customer data needed. The big bets are then confirmed with real buyers.
What buyers heard before the first call
Once a quarter, a one-page brief for your sales team: the comparisons, objections and errors buyers bring from AI answers, with suggested replies.
The work, done for you
Content, PR and research we write and run ourselves, or briefs your team or agency can work from. You decide per piece of work.
Easy to do business with
Prices, plans and next steps an assistant can read and act on. A small part of the work, usually hours of effort for your web team or for us.
Ads in AI assistants
ChatGPT now sells ads, and other assistants will follow. When paid reach makes sense, we plan and run those campaigns and report them separately from the organic answers, so the two are never confused.
One page for leadership
Every quarter our engine measures again with the same published method: how often you make the shortlist in each buying situation, what moved, what is noise, and the decisions for the next quarter.
These are the kinds of work we take on, agreed before we start. Not every item runs every month, and larger pieces are quoted separately.
The first month
Agree what winning means
We start from your audit and your commercial goals. In a two-hour session with leadership we agree the buying situations to win, the story buyers should hear and the sources to earn, and the measures the quarter will be judged by.
Then you get a one-page plan: what we do, what your team does, and when.
Month after month
Do the work, then measure
Each month we deliver the agreed work, from research and briefs to content and PR, and meet for a short review.
Every quarter we measure again and review the goals with leadership. Brands grow slowly and AI answers are noisy, so the quarter is where a real change shows.
What progress looks like
In your quarterly review
Your place on the shortlist
How often you are named in each buying situation, against your competitors, with the margin of error shown.
The work delivered
The research, content, PR and fixes actually completed, with the evidence behind them.
The next decision
What to continue, what to change and where further investment is justified.
A clear scope from the start
The Program starts from €1,900 per month, billed monthly. Your proposal sets out the work, who does what, and the quarterly review.
Your monthly fee covers the agreed scope. External costs, such as a panel of real buyers or an ad budget, are agreed with you before anything is spent.
Before you start
Questions about the Program
What kind of company is Kesterley?+
A business consultancy with its own AI technology. Our engine records what ChatGPT, Gemini and Claude tell buyers in your category, about 1,000 answers per measurement. We turn that into a strategy with your leadership, test ideas on simulated buyers in days, and see the work through.
Do you do the work, or just advise us?+
Both, and you decide per piece of work. We can write the content, run the research and PR and manage ads in assistants, or brief your team or agency and check the result.
Why review every quarter, not every week?+
Brands grow when more buyers think of them in more buying situations, and that changes slowly. Marketing science has shown this across categories for decades (Sharp, Dawes and Victory, Journal of Retailing and Consumer Services, 2024, open access). AI answers also move day to day, so we measure each quarter with a fixed, published method. You see real change, not a lucky week.
What is a synthetic study?+
A questionnaire answered by simulated buyers. We specify the people you sell to ourselves, by role, company size and buying situation, so no customer data is needed, and run the panel across several AI models. In a few days you see which buying situations matter most and which messages land, before you spend on a survey or a campaign. It is always labelled as a simulation, and the decisions that carry real money get confirmed with real buyers.
Do we need to buy the audit first?+
The audit is the usual starting point because it gives the first quarter a baseline. If you want to discuss the Program first, contact us and we will agree the sequence before you order.
How long does the Program run?+
Month to month. Because goals are reviewed every quarter, most clients plan in quarters. The scope, the start and the notice arrangements are set out in your proposal; the Program is not sold through checkout.
Can you guarantee that AI will recommend us?+
Nobody can, and anyone who promises it is guessing. What we stand behind is the work we agree and an honest measure of what changed, every quarter.
Let’s discuss your company
Tell us which buying situations matter most and where you want to grow. From €1,900 per month, billed monthly. Excluding VAT.