Which AI assistant should a small company give its employees?
Answers vary from one ask to the next, and the apps can search the web and remember the person asking. That is why we ask each question 90 times without web search and 36 times with it.
Run Microsoft 365, and even ChatGPT tells you to buy Copilot.
All three assistants do, in every answer, with web search or without. Run Google Workspace, and all three name Gemini.
Global
AI assistants for business
Run Microsoft 365, and even ChatGPT tells you to buy Copilot.
Measured without web search. The search run comes in the next edition.
The brands AI names first most often, plus any this finding is about.
Named firstNamed at all
90 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. All three assistants agree.
By assistant, and on your own buyers' questions: that is a Position Map. See a Position Map
From memory · All eight questions
| Brand | Named first | Named at all |
|---|---|---|
| ChatGPT | 96% | |
| Copilot | 74% | |
| Gemini | 67% | |
| Claude | 71% | |
| Perplexity | 13% | |
| Meta AI | 5% | |
| Glean | 5% | |
| Mistral | 4% | |
| Amazon Q | 2% |
720 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 4 of 8 questions.
With web search · All eight questions
| Brand | Named first | Named at all |
|---|---|---|
| ChatGPT | 89% | |
| Copilot | 64% | |
| Gemini | 68% | |
| Claude | 71% | |
| Perplexity | 14% | |
| Glean | 7% | |
| Mistral | 2% | |
| Amazon Q | 1% | |
| Grok | <1% |
288 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 3 of 8 questions.
Who sells, and who AI names first.
Places count every brand AI names, so the numbers can jump. "=" is a tie. "–" means AI never names it first.
What it means.
When a company asks AI which AI to buy, what it already runs decides more than how the products compare. Overall ChatGPT comes first most often, in 47% of answers without web search and 37% with it. If you sell into companies, what your customer already uses may decide more than your product does.
The eight questions.
What is the best AI assistant for business?
Which AI assistant is safest for an enterprise with strict data security requirements?
What is the best AI assistant for a marketing team?
Which AI assistant is best for research and analysis at work?
Which AI assistant gives a company the most for the money?
We run on Microsoft 365. Which AI assistant should we roll out?
We use Google Workspace. Which AI assistant should we roll out?
Is your company missing or measured under the wrong name? Tell us. We correct facts at any time. Results change only in the next edition, for everyone.
Edition 1, Q4 2026. Next edition: January 2027.
Eight buying questions per market, each asked in six wordings of ChatGPT, Gemini and Claude: five times without web search (720 answers per market, 14,400 in all) and twice with it (288 per market, 4,600 in all, in sixteen of the twenty markets so far). Measured 25 to 30 October 2026. Kesterley.
Your own questions, not ours. Position Map: where you stand on the questions your buyers ask, why AI puts a rival first, and what to do first. From $2,500. Two weeks.
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