Gemini in AI assistants for business.

Without web search

Named first in 1 of 8 questions.

With web search

Named first in 1 of 8 questions.

Gemini comes first in 14% of 720 answers. ChatGPT comes first most often, in 47%. With web search, 18% of 288 answers.

Which AI assistant should a small company give its employees?

Without web search

on the shortlist
Named first
6%
Named in answers
82%
Who comes first
ChatGPT 84%

With web search

on the shortlist
Named first
11%
Named in answers
92%
Who comes first
ChatGPT 75%

What is the best AI assistant for business?

Without web search

on the shortlist
Named first
0%
Named in answers
91%
Who comes first
ChatGPT 53%

With web search

on the shortlist
Named first
0%
Named in answers
97%
Who comes first
ChatGPT 58%

Which AI assistant is safest for an enterprise with strict data security requirements?

Without web search

on the shortlist
Named first
0%
Named in answers
68%
Who comes first
Copilot 48%

With web search

on the shortlist
Named first
0%
Named in answers
78%
Who comes first
Copilot 64%

What is the best AI assistant for a marketing team?

Without web search

left out
Named first
1%
Named in answers
38%
Who comes first
ChatGPT 84%

With web search

left out
Named first
0%
Named in answers
25%
Who comes first
ChatGPT 61%

Which AI assistant is best for research and analysis at work?

Without web search

left out
Named first
0%
Named in answers
43%
Who comes first
ChatGPT 50%

With web search

on the shortlist
Named first
0%
Named in answers
56%
Who comes first
ChatGPT 44%

Which AI assistant gives a company the most for the money?

Without web search

on the shortlist
Named first
9%
Named in answers
87%
Who comes first
ChatGPT 56%

With web search

on the shortlist
Named first
33%
Named in answers
86%
Who comes first
ChatGPT 39%

We run on Microsoft 365. Which AI assistant should we roll out?

Without web search

left out
Named first
0%
Named in answers
30%
Who comes first
Copilot 100%

With web search

left out
Named first
0%
Named in answers
11%
Who comes first
Copilot 100%

We use Google Workspace. Which AI assistant should we roll out?

Without web search

named first
Named first
100%
Named in answers
100%

With web search

named first
Named first
100%
Named in answers
100%

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your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

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