For marathon training it says Garmin. The three assistants agree on six of eight questions, with web search or without.
United States
Ask AI about your sleep and it says Oura. Ask about your heart and it says Apple Watch.
Measured without web search. The search run comes in the next edition.
The brands AI names first most often, plus any this finding is about.
| Brand | Named first | Named at all |
|---|---|---|
| Oura | 56% | |
| Apple Watch | 59% | |
| Garmin | 54% | |
| Google Pixel Watch and Fitbit | 46% | |
| Samsung | 41% | |
| Whoop | 28% | |
| RingConn | 11% | |
| Amazfit | 19% | |
| Coros | 13% | |
| Ultrahuman | 17% | |
| None of the tracked brands |
720 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 6 of 8 questions.
By assistant, and on your own buyers' questions: that is a Position Map. See a Position Map
| Brand | Named first | Named at all |
|---|---|---|
| Oura | 55% | |
| Apple Watch | 57% | |
| Garmin | 52% | |
| Google Pixel Watch and Fitbit | 45% | |
| Whoop | 28% | |
| Samsung | 38% | |
| RingConn | 20% | |
| Coros | 13% | |
| Amazfit | 16% | |
| Ultrahuman | 20% |
287 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 6 of 8 questions.
Places count every brand AI names, so the numbers can jump. "=" is a tie. "–" means AI never names it first.
AI gives each need its own brand. A brand that owns one clear need comes first there, even against Apple. A brand without one has no question to win, and that is the first thing we would check. The general question stays open: the favorite for the best wearable overall changes when AI searches.
Apple WatchThe assistants differ.
GarminThe assistants differ.
Answers vary from one ask to the next, and the apps can search the web and remember the person asking. That is why we ask each question 90 times without web search and 36 times with it.
Apple WatchAll three agree.
Apple WatchAll three agree.
Apple WatchThe assistants differ.
Apple WatchAll three agree.
Is your company missing or measured under the wrong name? Tell us. We correct facts at any time. Results change only in the next edition, for everyone.
Edition 1, Q4 2026. Next edition: January 2027.
Eight buying questions per market, each asked in six wordings of ChatGPT, Gemini and Claude: five times without web search (720 answers per market, 14,400 in all) and twice with it (288 per market, 4,600 in all, in sixteen of the twenty markets so far). Measured 25 to 30 October 2026. Kesterley.
Your own questions, not ours. Position Map: where you stand on the questions your buyers ask, why AI puts a rival first, and what to do first. From $2,500. Two weeks.
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