Without web search, AppFolio, Buildium, Yardi and DoorLoop each take between 11% and 18% of first picks. Ask for the best overall and two assistants say Buildium, the third DoorLoop.
Measured without web search. The search run comes in the next edition.
United States
Nobody owns property management software in AI's answers. AppFolio, Buildium and Yardi sit within three points.
Measured without web search. The search run comes in the next edition.
The brands AI names first most often, plus any this finding is about.
| Brand | Named first | Named at all |
|---|---|---|
| AppFolio | 70% | |
| Buildium | 68% | |
| Yardi | 45% | |
| DoorLoop | 34% | |
| Avail | 25% | |
| PayHOA | 10% | |
| Innago | 11% | |
| Vantaca | 8% | |
| Rent Manager | 18% | |
| TenantCloud | 22% | |
| Rentec Direct | 14% | |
| RentRedi | 16% | |
| Baselane | 10% | |
| TurboTenant | 20% | |
| Stessa | 14% | |
| Apartments.com | 4% | |
| MRI Software | 16% | |
| RealPage | 25% | |
| Entrata | 6% | |
| Hemlane | 4% | |
| Zillow Rental Manager | 2% | |
| CINC Systems | 7% | |
| Condo Control | 2% | |
| Propertyware | 10% | |
| Rentvine | 4% | |
| ResMan | 1% | |
| FRONTSTEPS | <1% | |
| Landlord Studio | <1% | |
| Azibo | <1% | |
| TransUnion SmartMove | <1% | |
| RentPrep | <1% |
720 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 2 of 8 questions.
By assistant, and on your own buyers' questions: that is a Position Map. See a Position Map
Places count every brand AI names, so the numbers can jump. "=" is a tie. "–" means AI never names it first.
Size decides only at the top: for portfolios over 500 units the assistants agree on AppFolio, and for commercial property on Yardi. Everywhere else the market is open, and a challenger like DoorLoop is already first with one assistant on four of eight questions.
BuildiumThe assistants differ.
Answers vary from one ask to the next, and the apps can search the web and remember the person asking. That is why we ask each question 90 times without web search and 36 times with it.
InnagoThe assistants differ.
BuildiumThe assistants differ.
BuildiumThe assistants differ.
AppFolioAll three agree.
PayHOAThe assistants differ.
YardiAll three agree.
Is your company missing or measured under the wrong name? Tell us. We correct facts at any time. Results change only in the next edition, for everyone.
Edition 1, Q4 2026. Next edition: January 2027.
Eight buying questions per market, each asked in six wordings of ChatGPT, Gemini and Claude: five times without web search (720 answers per market, 14,400 in all) and twice with it (288 per market, 4,600 in all, in sixteen of the twenty markets so far). Measured 25 to 30 October 2026. Kesterley.
Your own questions, not ours. Position Map: where you stand on the questions your buyers ask, why AI puts a rival first, and what to do first. From $2,500. Two weeks.
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