Without web search, Wharton holds executive programs. On most other questions, each assistant has its own school.
Measured without web search. The search run comes in the next edition.
United States
All three assistants name Kelley Direct first for the best online MBA. After that, they part ways.
Measured without web search. The search run comes in the next edition.
The brands AI names first most often, plus any this finding is about.
| Brand | Named first | Named at all |
|---|---|---|
| IU Kelley Direct | 89% | |
| UNC Kenan-Flagler | 82% | |
| UIUC Gies iMBA | 53% | |
| BU Questrom | 32% | |
| UF Warrington | 70% | |
| CMU Tepper | 72% |
90 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. All three assistants agree.
By assistant, and on your own buyers' questions: that is a Position Map. See a Position Map
| Brand | Named first | Named at all |
|---|---|---|
| IU Kelley Direct | 55% | |
| UNC Kenan-Flagler | 49% | |
| UIUC Gies iMBA | 34% | |
| Chicago Booth | 29% | |
| Wharton | 16% | |
| Berkeley Haas | 34% | |
| CMU Tepper | 41% | |
| BU Questrom | 20% | |
| WGU | 6% | |
| MIT Sloan | 14% | |
| UF Warrington | 29% | |
| University of the People | 3% | |
| NYU Stern | 28% | |
| Michigan Ross | 14% | |
| UT Dallas Jindal | 5% | |
| Harvard Business School | 3% | |
| Kellogg | 30% | |
| UCLA Anderson | 23% | |
| ASU Carey | 20% | |
| Duke Fuqua | 8% | |
| Arizona Eller | <1% | |
| USC Marshall | 26% | |
| UT Austin McCombs | 12% | |
| Georgia Tech Scheller | 3% | |
| Liberty University | <1% | |
| Columbia Business School | 10% | |
| Penn State Smeal | 8% | |
| Georgetown McDonough | 6% | |
| UW Foster | 4% | |
| Cornell Johnson | 3% | |
| Yale SOM | 2% | |
| Temple Fox | 1% | |
| UVA Darden | 1% | |
| SNHU | <1% | |
| None of the tracked brands |
720 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 2 of 8 questions.
Places count every brand AI names, so the numbers can jump. "=" is a tie. "–" means AI never names it first.
Applicants can now ask an assistant before they ask a school. For working professionals, career switchers and international students, the three name different programs, so a school's position depends on the assistant and on the reason for applying. Rankings do not settle this. A dean should know which applicant questions the school answers first.
IU Kelley DirectAll three agree.
Answers vary from one ask to the next, and the apps can search the web and remember the person asking. That is why we ask each question 90 times without web search and 36 times with it.
UIUC Gies iMBAThe assistants differ.
IU Kelley DirectThe assistants differ.
Chicago BoothThe assistants differ.
Berkeley HaasThe assistants differ.
WGUThe assistants differ.
WhartonAll three agree.
IU Kelley DirectThe assistants differ.
Is your company missing or measured under the wrong name? Tell us. We correct facts at any time. Results change only in the next edition, for everyone.
Edition 1, Q4 2026. Next edition: January 2027.
Eight buying questions per market, each asked in six wordings of ChatGPT, Gemini and Claude: five times without web search (720 answers per market, 14,400 in all) and twice with it (288 per market, 4,600 in all, in sixteen of the twenty markets so far). Measured 25 to 30 October 2026. Kesterley.
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