Deel takes that question either way, in 46 of 90 answers without web search and 29 of 36 with it, and AI names Remote in most of them too. One assistant moves: on hiring abroad, global payroll and employer of record it names Remote first without web search and Deel with it. The other two say Deel either way.
Global
Ask AI how to hire abroad and Remote comes first in 38% of answers. Let it search and that falls to 8%.
Measured without web search. The search run comes in the next edition.
The brands AI names first most often, plus any this finding is about.
| Brand | Named first | Named at all |
|---|---|---|
| Deel | 89% | |
| Remote | 89% | |
| Oyster | 66% | |
| Papaya Global | 54% | |
| Rippling | 46% | |
| None of the tracked brands |
90 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The assistants differ.
By assistant, and on your own buyers' questions: that is a Position Map. See a Position Map
| Brand | Named first | Named at all |
|---|---|---|
| Deel | 77% | |
| Gusto | 38% | |
| Workday | 34% | |
| Rippling | 61% | |
| Remote | 66% | |
| Papaya Global | 34% | |
| BambooHR | 31% | |
| Oyster | 25% | |
| HiBob | 9% | |
| Personio | 2% |
720 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 3 of 8 questions.
| Brand | Named first | Named at all |
|---|---|---|
| Deel | 70% | |
| Gusto | 36% | |
| Workday | 30% | |
| Rippling | 63% | |
| Remote | 55% | |
| BambooHR | 28% | |
| Papaya Global | 26% | |
| HiBob | 15% | |
| Oyster | 19% | |
| Personio | 5% |
288 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 5 of 8 questions.
Places count every brand AI names, so the numbers can jump. "=" is a tie. "–" means AI never names it first.
A company can hold what AI remembers and lose what AI finds. Remote holds the first with one assistant and has lost the second with all three. Deel's own site is the source AI cites most in this market, in 31% of the answers that list sources. Only Workday's hold on large enterprises looks settled, at 97% of answers without web search and 100% with it.
Answers vary from one ask to the next, and the apps can search the web and remember the person asking. That is why we ask each question 90 times without web search and 36 times with it.
Is your company missing or measured under the wrong name? Tell us. We correct facts at any time. Results change only in the next edition, for everyone.
Edition 1, Q4 2026. Next edition: January 2027.
Eight buying questions per market, each asked in six wordings of ChatGPT, Gemini and Claude: five times without web search (720 answers per market, 14,400 in all) and twice with it (288 per market, 4,600 in all, in sixteen of the twenty markets so far). Measured 25 to 30 October 2026. Kesterley.
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