What is the best estate agent to sell a house in the UK?
Answers vary from one ask to the next, and the apps can search the web and remember the person asking. That is why we ask each question 90 times without web search and 36 times with it.
Purplebricks was sold for £1 in 2023. Without web search, AI still names it first more than any other agent.
Nearly all of those first mentions come from two of the three assistants. With search Purplebricks falls from 27% of first picks to 6%, and Rightmove, a portal rather than an agent, leads. The third names none of the firms we track in more than half of its answers, either way.
United Kingdom
Estate agents for selling a home
Purplebricks was sold for £1 in 2023. Without web search, AI still names it first more than any other agent.
Measured without web search. The search run comes in the next edition.
The brands AI names first most often, plus any this finding is about.
Named firstNamed at all
| Brand | Named first | Named at all |
|---|---|---|
| Purplebricks | 49% | |
| Rightmove | 41% | |
| Savills | 33% | |
| Foxtons | 18% | |
| Yopa | 42% | |
| 38% | ||
| Connells | 17% | |
| Dexters | 5% | |
| Barnard Marcus | 5% | |
| Knight Frank | 24% | |
| Hunters | 5% | |
| Chestertons | 4% | |
| Fine & Country | 4% | |
| Your Move | 11% | |
| Winkworth | 3% | |
| Hamptons | 19% | |
| Strutt & Parker | 9% | |
| Reeds Rains | 5% | |
| Haart | 2% | |
| Jackson-Stops | 1% | |
| Zoopla | 37% | |
| Bairstow Eves | 4% | |
| Kinleigh Folkard & Hayward | 3% | |
| Emoov | 2% | |
| John D Wood & Co | 2% | |
| OnTheMarket | 1% | |
| Marsh & Parsons | <1% | |
| EweMove | <1% | |
| Belvoir | <1% | |
| Carter Jonas | <1% | |
| Martin & Co | <1% | |
| None of the tracked brands |
720 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 0 of 8 questions.
AI often names firms here as examples of a type of agent, so coming first says less in this market than in others. Sale of Purplebricks: Mortgage Solutions and City AM, May 2023.
By assistant, and on your own buyers' questions: that is a Position Map. See a Position Map
With web search · All eight questions
| Brand | Named first | Named at all |
|---|---|---|
| Rightmove | 38% | |
| Yopa | 29% | |
| Purplebricks | 26% | |
| Foxtons | 11% | |
| Knight Frank | 17% | |
| Savills | 16% | |
| Zoopla | 30% | |
| 15% | ||
| Dexters | 6% | |
| EweMove | 4% | |
| Fine & Country | 3% | |
| Your Move | 8% | |
| Connells | 6% | |
| Emoov | 6% | |
| Hamptons | 5% | |
| Barnard Marcus | 3% | |
| Haart | 2% | |
| Kinleigh Folkard & Hayward | 3% | |
| Chestertons | 2% | |
| Reeds Rains | 1% | |
| Martin & Co | <1% | |
| OnTheMarket | 5% | |
| Strutt & Parker | 3% | |
| Winkworth | 3% | |
| Hunters | 1% | |
| Bairstow Eves | 1% | |
| Belvoir | 1% | |
| Marsh & Parsons | 1% | |
| John D Wood & Co | <1% | |
| None of the tracked brands |
288 answers across ChatGPT, Gemini and Claude together, October 2026. These are AI answers, not market shares. The three assistants share a favorite on 2 of 8 questions.
Who sells, and who AI names first.
Places count every brand AI names, so the numbers can jump. "=" is a tie. "–" means AI never names it first.
What it means.
What AI remembers here looks years old. Strike, the firm that bought Purplebricks and later folded into its name, is still named by two assistants in 29 and 24 of 30 answers on online versus high street agents without web search, and in 5 and 3 of 12 with it. Estate agency is also local, and one assistant often says so by naming no firm at all. For a local agent, the question is whether any assistant names you. For a national one, whether the name it gives is the one you want.
The eight questions.
Cheapest way to sell a house in the UK?
Without web search
PurplebricksThe assistants differ.
How do I find a good estate agent in the UK that I can actually trust?
Online estate agent or high street agent, which is better for selling a house in the UK?
Without web search
PurplebricksThe assistants differ.
With web search
YopaAll three agree.
Best estate agent to sell my house fast in the UK?
Best estate agent to sell a flat in London?
How much do estate agents charge in the UK?
Without web search
PurplebricksThe assistants differ.
With web search
RightmoveThe assistants differ.
Best estate agent to sell a house after probate in the UK?
Is your company missing or measured under the wrong name? Tell us. We correct facts at any time. Results change only in the next edition, for everyone.
Edition 1, Q4 2026. Next edition: January 2027.
Eight buying questions per market, each asked in six wordings of ChatGPT, Gemini and Claude: five times without web search (720 answers per market, 14,400 in all) and twice with it (288 per market, 4,600 in all, in sixteen of the twenty markets so far). Measured 25 to 30 October 2026. Kesterley.
Your own questions, not ours. Position Map: where you stand on the questions your buyers ask, why AI puts a rival first, and what to do first. From $2,500. Two weeks.
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