Order terms.

Version of November 12, 2026.

Who. Martin Dráb, sole trader entered in the Czech Trade Licensing Register, ID 03852113, Parléřova 537/17, 169 00 Prague 6, Czech Republic, trading as Kesterley. You are the company named in the order. We sell to businesses only, not to consumers.

What. The Standard Position Map as set out in the confirmed brief, which fixes the category, market, brands, ten questions, delivery date, price and currency. Changes after confirmation need our written agreement.

When the order binds. An order sent through our form or our endpoint, by a person or by an AI assistant, is a request and binds no one. We answer with a proposed brief, open for five business days, or we decline. The order binds when the person named in it confirms the brief on our site. By confirming, that person states that they may commit your company. A confirmation made through the link we send to their work email counts as theirs. We record it and email you a copy of the brief and these terms.

Delivery. We email the report to that person within ten business days of confirmation. Business days are Monday to Friday, except Czech public holidays. Days we wait for your answers are added. If we will be late, we tell you before the date, and you may cancel at no cost until we deliver. That is your only remedy for a delay. Tell us within ten business days of delivery if anything is missing or wrong against the brief, and we fix it. After that the report counts as accepted. The session is held within 30 days of delivery.

Price and payment. $2,500 or €2,250, in the currency fixed in the confirmed brief, excluding VAT and similar taxes. We add VAT only where the law requires. EU business customers outside the Czech Republic give us a valid VAT number and account for VAT themselves. We invoice on delivery. Payment is due 14 days from the invoice date, in full, with no deductions. Overdue amounts carry interest of 1% per month, and you cover our reasonable collection costs.

Canceling. Before confirmation, free. After confirmation you may cancel in writing until we deliver, and you then pay half the price.

Using the work. The report remains our work. Once the invoice is paid in full, you may use it inside your company and its group for as long as you like, and share it in confidence with your advisers. You may quote it in public, accurately, with the source and the date. You may not resell it, publish it in full, or suggest that we endorse you. How you use it in public is your responsibility. Until we are paid you may only read it and discuss it internally, and that permission ends if the invoice is 30 days overdue. Our method, tools, data and public research stay ours.

Confidentiality. We keep your brief and your report confidential. To do the work we put the ten questions to AI assistants and use service providers such as hosting and email. We may disclose what the law requires. We do not publish your report or name you as a client without your written consent. We work for other companies too, including in your market, and never share your brief or report with them. Our public research may cover your market and your brand like any other, whether or not you are a client. It never includes your brief or your report.

What we do not promise. AI answers change as the models change, so every finding carries its date. AI answers can be wrong: we report what the assistants said and do not vouch that it is true. We do not guarantee any position in an AI answer or any effect on sales. The report is research, not legal or financial advice. Decisions you make from it are yours.

Liability. Our total liability for an order is limited to its price. We are not liable for lost profit or indirect loss. These limits do not apply to harm caused on purpose or by gross negligence, to injury to a person, or where the law allows no limit.

The whole agreement. The confirmed brief and these terms are the whole agreement for the order. If they differ, the brief wins. Terms in your purchase order or supplier portal do not apply unless we agree in writing. The version of these terms shown at confirmation applies to your order. Writing includes email. We may transfer the order to a company we set up to run Kesterley, and we will tell you.

Law and courts. Czech law governs the order. Disputes go to the Czech court for our place of business in Prague. We may instead claim an unpaid invoice in the courts where you are based.

Questions: hello@kesterley.com.