Tesco in Supermarkets.

Without web search

Named first in 3 of 8 questions.

With web search

Named first in 3 of 8 questions.

Tesco comes first in 21% of 720 answers. Aldi comes first most often, in 30%. With web search, 23% of 287 answers.

What is the best supermarket in the UK right now?

Without web search

on the shortlist

Named first: 14%
Named in answers: 87%
Who comes first: Aldi 64%

With web search

on the shortlist

Named first: 19%
Named in answers: 97%
Who comes first: Aldi 42%

Cheapest supermarket in the UK for a weekly shop?

Without web search

on the shortlist

Named first: 0%
Named in answers: 80%
Who comes first: Aldi 97%

With web search

on the shortlist

Named first: 6%
Named in answers: 81%
Who comes first: Aldi 94%

Which UK supermarket has the best quality fresh food?

Without web search

on the shortlist

Named first: 0%
Named in answers: 73%
Who comes first: Waitrose 71%

With web search

on the shortlist

Named first: 3%
Named in answers: 72%
Who comes first: Marks & Spencer 67%

Best online grocery delivery in the UK?

Without web search

named first

Named first: 47%
Named in answers: 91%

With web search

named first

Named first: 40%
Named in answers: 83%

Best UK supermarket for a dinner party or special occasion food?

Without web search

left out

Named first: 0%
Named in answers: 18%
Who comes first: Marks & Spencer 68%

With web search

on the shortlist

Named first: 6%
Named in answers: 50%
Who comes first: Marks & Spencer 69%

Best UK supermarket for vegan food?

Without web search

named first

Named first: 43%
Named in answers: 94%

With web search

named first

Named first: 53%
Named in answers: 86%

Best supermarket for a quick top-up shop in the UK?

Without web search

named first

Named first: 59%
Named in answers: 88%

With web search

named first

Named first: 58%
Named in answers: 89%

Best UK supermarket for a big family stock-up shop?

Without web search

on the shortlist

Named first: 2%
Named in answers: 69%
Who comes first: Aldi 56%

With web search

on the shortlist

Named first: 0%
Named in answers: 53%
Who comes first: Aldi 61%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

Talk to us