Morrisons in Supermarkets.
Without web search
On the shortlist in 3 of 8 questions.
With web search
On the shortlist in 3 of 8 questions.
Morrisons comes first in <1% of 720 answers and is named in 35%. Aldi comes first most often, in 30%. With web search, 1% of 287 answers.
What is the best supermarket in the UK right now?
Without web search
on the shortlist
- Named first
- 0%
- Named in answers
- 54%
- Who comes first
- Aldi 64%
With web search
left out
- Named first
- 0%
- Named in answers
- 42%
- Who comes first
- Aldi 42%
Cheapest supermarket in the UK for a weekly shop?
Without web search
on the shortlist
- Named first
- 0%
- Named in answers
- 53%
- Who comes first
- Aldi 97%
With web search
on the shortlist
- Named first
- 0%
- Named in answers
- 50%
- Who comes first
- Aldi 94%
Which UK supermarket has the best quality fresh food?
Without web search
left out
- Named first
- 0%
- Named in answers
- 41%
- Who comes first
- Waitrose 71%
With web search
on the shortlist
- Named first
- 0%
- Named in answers
- 50%
- Who comes first
- Marks & Spencer 67%
Best online grocery delivery in the UK?
Without web search
on the shortlist
- Named first
- 0%
- Named in answers
- 53%
- Who comes first
- Tesco 47%
With web search
left out
- Named first
- 3%
- Named in answers
- 49%
- Who comes first
- Tesco 40%
Best UK supermarket for a dinner party or special occasion food?
Without web search
left out
- Named first
- 0%
- Named in answers
- 0%
- Who comes first
- Marks & Spencer 68%
With web search
left out
- Named first
- 0%
- Named in answers
- 6%
- Who comes first
- Marks & Spencer 69%
Best UK supermarket for vegan food?
Without web search
left out
- Named first
- 1%
- Named in answers
- 19%
- Who comes first
- Tesco 43%
With web search
left out
- Named first
- 0%
- Named in answers
- 19%
- Who comes first
- Tesco 53%
Best supermarket for a quick top-up shop in the UK?
Without web search
left out
- Named first
- 2%
- Named in answers
- 34%
- Who comes first
- Tesco 59%
With web search
on the shortlist
- Named first
- 8%
- Named in answers
- 50%
- Who comes first
- Tesco 58%
Best UK supermarket for a big family stock-up shop?
Without web search
left out
- Named first
- 0%
- Named in answers
- 26%
- Who comes first
- Aldi 56%
With web search
left out
- Named first
- 0%
- Named in answers
- 14%
- Who comes first
- Aldi 61%
What a Position Map adds
your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.
Talk to us