Morrisons in Supermarkets.

Without web search

On the shortlist in 3 of 8 questions.

With web search

On the shortlist in 3 of 8 questions.

Morrisons comes first in <1% of 720 answers and is named in 35%. Aldi comes first most often, in 30%. With web search, 1% of 287 answers.

What is the best supermarket in the UK right now?

Without web search

on the shortlist
Named first
0%
Named in answers
54%
Who comes first
Aldi 64%

With web search

left out
Named first
0%
Named in answers
42%
Who comes first
Aldi 42%

Cheapest supermarket in the UK for a weekly shop?

Without web search

on the shortlist
Named first
0%
Named in answers
53%
Who comes first
Aldi 97%

With web search

on the shortlist
Named first
0%
Named in answers
50%
Who comes first
Aldi 94%

Which UK supermarket has the best quality fresh food?

Without web search

left out
Named first
0%
Named in answers
41%
Who comes first
Waitrose 71%

With web search

on the shortlist
Named first
0%
Named in answers
50%
Who comes first
Marks & Spencer 67%

Best online grocery delivery in the UK?

Without web search

on the shortlist
Named first
0%
Named in answers
53%
Who comes first
Tesco 47%

With web search

left out
Named first
3%
Named in answers
49%
Who comes first
Tesco 40%

Best UK supermarket for a dinner party or special occasion food?

Without web search

left out
Named first
0%
Named in answers
0%
Who comes first
Marks & Spencer 68%

With web search

left out
Named first
0%
Named in answers
6%
Who comes first
Marks & Spencer 69%

Best UK supermarket for vegan food?

Without web search

left out
Named first
1%
Named in answers
19%
Who comes first
Tesco 43%

With web search

left out
Named first
0%
Named in answers
19%
Who comes first
Tesco 53%

Best supermarket for a quick top-up shop in the UK?

Without web search

left out
Named first
2%
Named in answers
34%
Who comes first
Tesco 59%

With web search

on the shortlist
Named first
8%
Named in answers
50%
Who comes first
Tesco 58%

Best UK supermarket for a big family stock-up shop?

Without web search

left out
Named first
0%
Named in answers
26%
Who comes first
Aldi 56%

With web search

left out
Named first
0%
Named in answers
14%
Who comes first
Aldi 61%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

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