Marks & Spencer in Supermarkets.

Without web search

Named first in 1 of 8 questions.

With web search

Named first in 2 of 8 questions.

Marks & Spencer comes first in 13% of 720 answers. Aldi comes first most often, in 30%. With web search, 23% of 287 answers.

What is the best supermarket in the UK right now?

Without web search

on the shortlist
Named first
6%
Named in answers
77%
Who comes first
Aldi 64%

With web search

on the shortlist
Named first
39%
Named in answers
75%
Who comes first
Aldi 42%

Cheapest supermarket in the UK for a weekly shop?

Without web search

left out
Named first
1%
Named in answers
23%
Who comes first
Aldi 97%

With web search

left out
Named first
0%
Named in answers
8%
Who comes first
Aldi 94%

Which UK supermarket has the best quality fresh food?

Without web search

on the shortlist
Named first
24%
Named in answers
98%
Who comes first
Waitrose 71%

With web search

named first
Named first
67%
Named in answers
94%

Best online grocery delivery in the UK?

Without web search

left out
Named first
0%
Named in answers
27%
Who comes first
Tesco 47%

With web search

left out
Named first
0%
Named in answers
17%
Who comes first
Tesco 40%

Best UK supermarket for a dinner party or special occasion food?

Without web search

named first
Named first
68%
Named in answers
99%

With web search

named first
Named first
69%
Named in answers
97%

Best UK supermarket for vegan food?

Without web search

on the shortlist
Named first
0%
Named in answers
52%
Who comes first
Tesco 43%

With web search

left out
Named first
6%
Named in answers
47%
Who comes first
Tesco 53%

Best supermarket for a quick top-up shop in the UK?

Without web search

left out
Named first
1%
Named in answers
43%
Who comes first
Tesco 59%

With web search

left out
Named first
0%
Named in answers
22%
Who comes first
Tesco 58%

Best UK supermarket for a big family stock-up shop?

Without web search

left out
Named first
0%
Named in answers
1%
Who comes first
Aldi 56%

With web search

left out
Named first
0%
Named in answers
3%
Who comes first
Aldi 61%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

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