Lidl in Supermarkets.

Without web search

On the shortlist in 5 of 8 questions.

With web search

On the shortlist in 3 of 8 questions.

Lidl comes first in <1% of 720 answers and is named in 58%. Aldi comes first most often, in 30%. With web search, <1% of 287 answers.

What is the best supermarket in the UK right now?

Without web search

on the shortlist

Named first: 0%
Named in answers: 90%
Who comes first: Aldi 64%

With web search

on the shortlist

Named first: 0%
Named in answers: 86%
Who comes first: Aldi 42%

Cheapest supermarket in the UK for a weekly shop?

Without web search

on the shortlist

Named first: 2%
Named in answers: 100%
Who comes first: Aldi 97%

With web search

on the shortlist

Named first: 0%
Named in answers: 100%
Who comes first: Aldi 94%

Which UK supermarket has the best quality fresh food?

Without web search

on the shortlist

Named first: 0%
Named in answers: 76%
Who comes first: Waitrose 71%

With web search

left out

Named first: 0%
Named in answers: 39%
Who comes first: Marks & Spencer 67%

Best online grocery delivery in the UK?

Without web search

left out

Named first: 0%
Named in answers: 12%
Who comes first: Tesco 47%

With web search

left out

Named first: 0%
Named in answers: 3%
Who comes first: Tesco 40%

Best UK supermarket for a dinner party or special occasion food?

Without web search

left out

Named first: 0%
Named in answers: 13%
Who comes first: Marks & Spencer 68%

With web search

left out

Named first: 0%
Named in answers: 6%
Who comes first: Marks & Spencer 69%

Best UK supermarket for vegan food?

Without web search

on the shortlist

Named first: 0%
Named in answers: 54%
Who comes first: Tesco 43%

With web search

left out

Named first: 0%
Named in answers: 47%
Who comes first: Tesco 53%

Best supermarket for a quick top-up shop in the UK?

Without web search

left out

Named first: 2%
Named in answers: 27%
Who comes first: Tesco 59%

With web search

left out

Named first: 0%
Named in answers: 11%
Who comes first: Tesco 58%

Best UK supermarket for a big family stock-up shop?

Without web search

on the shortlist

Named first: 0%
Named in answers: 93%
Who comes first: Aldi 56%

With web search

on the shortlist

Named first: 3%
Named in answers: 81%
Who comes first: Aldi 61%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

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