Aldi in Supermarkets.

Without web search

Named first in 3 of 8 questions.

With web search

Named first in 3 of 8 questions.

Aldi is AI's most frequent first pick in this market, in 30% of 720 answers. With web search, 29% of 287 answers.

What is the best supermarket in the UK right now?

Without web search

named first

Named first: 64%
Named in answers: 94%

With web search

named first

Named first: 42%
Named in answers: 97%

Cheapest supermarket in the UK for a weekly shop?

Without web search

named first

Named first: 97%
Named in answers: 100%

With web search

named first

Named first: 94%
Named in answers: 100%

Which UK supermarket has the best quality fresh food?

Without web search

on the shortlist

Named first: 0%
Named in answers: 80%
Who comes first: Waitrose 71%

With web search

on the shortlist

Named first: 14%
Named in answers: 64%
Who comes first: Marks & Spencer 67%

Best online grocery delivery in the UK?

Without web search

left out

Named first: 0%
Named in answers: 24%
Who comes first: Tesco 47%

With web search

left out

Named first: 0%
Named in answers: 3%
Who comes first: Tesco 40%

Best UK supermarket for a dinner party or special occasion food?

Without web search

left out

Named first: 0%
Named in answers: 21%
Who comes first: Marks & Spencer 68%

With web search

left out

Named first: 0%
Named in answers: 14%
Who comes first: Marks & Spencer 69%

Best UK supermarket for vegan food?

Without web search

on the shortlist

Named first: 16%
Named in answers: 57%
Who comes first: Tesco 43%

With web search

on the shortlist

Named first: 17%
Named in answers: 61%
Who comes first: Tesco 53%

Best supermarket for a quick top-up shop in the UK?

Without web search

left out

Named first: 7%
Named in answers: 33%
Who comes first: Tesco 59%

With web search

left out

Named first: 0%
Named in answers: 14%
Who comes first: Tesco 58%

Best UK supermarket for a big family stock-up shop?

Without web search

named first

Named first: 56%
Named in answers: 98%

With web search

named first

Named first: 61%
Named in answers: 86%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

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