Apple in Smartphones.

Without web search

Named first in 4 of 8 questions.

With web search

Named first in 3 of 8 questions.

Apple is AI's most frequent first pick in this market, in 31% of 720 answers. With web search, 27% of 286 answers.

What is the best smartphone to buy right now in the US?

Without web search

named first

Named first: 68%
Named in answers: 100%

With web search

named first

Named first: 64%
Named in answers: 100%

Best cheap smartphone under $300?

Without web search

on the shortlist

Named first: 8%
Named in answers: 52%
Who comes first: Google Pixel 63%

With web search

left out

Named first: 11%
Named in answers: 25%
Who comes first: Samsung 36%

Which smartphone brand lasts the longest and has the fewest problems?

Without web search

named first

Named first: 72%
Named in answers: 90%

With web search

named first

Named first: 56%
Named in answers: 92%

Best camera phone right now?

Without web search

named first

Named first: 44%
Named in answers: 91%

With web search

named first

Named first: 42%
Named in answers: 81%

Best first phone for a kid?

Without web search

named first

Named first: 40%
Named in answers: 82%

With web search

on the shortlist

Named first: 25%
Named in answers: 69%
Who comes first: Gabb 47%

Best foldable phone?

Without web search

left out

Named first: 1%
Named in answers: 14%
Who comes first: Samsung 67%

With web search

left out

Named first: 3%
Named in answers: 26%
Who comes first: Samsung 76%

Best rugged phone for construction work?

Without web search

left out

Named first: 2%
Named in answers: 18%
Who comes first: Samsung 46%

With web search

left out

Named first: 3%
Named in answers: 8%
Who comes first: Samsung 53%

Best simple phone for an elderly parent?

Without web search

left out

Named first: 12%
Named in answers: 43%
Who comes first: Lively 48%

With web search

left out

Named first: 11%
Named in answers: 42%
Who comes first: Lively 47%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

Talk to us