Simba in Mattresses.

Without web search

Named first in 2 of 8 questions.

With web search

Named first in 3 of 8 questions.

Simba comes first in 21% of 720 answers. Emma comes first most often, in 28%. With web search, 22% of 288 answers.

What is the best mattress to buy in the UK right now?

Without web search

on the shortlist
Named first
31%
Named in answers
99%
Who comes first
Emma 47%

With web search

named first
Named first
56%
Named in answers
94%

Best mattress for lower back pain UK?

Without web search

on the shortlist
Named first
27%
Named in answers
78%
Who comes first
Emma 41%

With web search

named first
Named first
42%
Named in answers
69%

Best cooling mattress UK for hot sleepers?

Without web search

on the shortlist
Named first
18%
Named in answers
64%
Who comes first
Emma 27%

With web search

left out
Named first
17%
Named in answers
44%
Who comes first
Emma 19%

Best mattress for couples who disturb each other at night in the UK?

Without web search

on the shortlist
Named first
11%
Named in answers
51%
Who comes first
Emma 19%

With web search

left out
Named first
8%
Named in answers
36%
Who comes first
Tempur 11%

Cheap but decent double mattress for my first flat, under £300?

Without web search

left out
Named first
2%
Named in answers
47%
Who comes first
Ikea 44%

With web search

left out
Named first
0%
Named in answers
14%
Who comes first
Ikea 56%

Are bed in a box mattresses any good, and which have the best trial period in the UK?

Without web search

named first
Named first
43%
Named in answers
96%

With web search

on the shortlist
Named first
11%
Named in answers
75%
Who comes first
Nectar 50%

Best mattress for a child moving from a cot bed into a single bed in the UK?

Without web search

left out
Named first
2%
Named in answers
30%
Who comes first
Silentnight 40%

With web search

left out
Named first
14%
Named in answers
33%
Who comes first
Silentnight 39%

Should I get a firm or a medium mattress as a side sleeper, and which ones do you recommend in the UK?

Without web search

named first
Named first
37%
Named in answers
77%

With web search

named first
Named first
28%
Named in answers
61%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

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