Emma in Mattresses.

Without web search

Named first in 4 of 8 questions.

With web search

Named first in 1 of 8 questions.

Emma is AI's most frequent first pick in this market, in 28% of 720 answers. With web search, 12% of 288 answers.

What is the best mattress to buy in the UK right now?

Without web search

named first

Named first: 47%
Named in answers: 84%

With web search

on the shortlist

Named first: 8%
Named in answers: 56%
Who comes first: Simba 56%

Best mattress for lower back pain UK?

Without web search

named first

Named first: 41%
Named in answers: 77%

With web search

on the shortlist

Named first: 22%
Named in answers: 67%
Who comes first: Simba 42%

Best cooling mattress UK for hot sleepers?

Without web search

named first

Named first: 27%
Named in answers: 48%

With web search

named first

Named first: 19%
Named in answers: 44%

Best mattress for couples who disturb each other at night in the UK?

Without web search

named first

Named first: 19%
Named in answers: 49%

With web search

left out

Named first: 8%
Named in answers: 31%
Who comes first: Tempur 11%

Cheap but decent double mattress for my first flat, under £300?

Without web search

on the shortlist

Named first: 28%
Named in answers: 61%
Who comes first: Ikea 44%

With web search

left out

Named first: 6%
Named in answers: 42%
Who comes first: Ikea 56%

Are bed in a box mattresses any good, and which have the best trial period in the UK?

Without web search

on the shortlist

Named first: 23%
Named in answers: 94%
Who comes first: Simba 43%

With web search

on the shortlist

Named first: 19%
Named in answers: 75%
Who comes first: Nectar 50%

Best mattress for a child moving from a cot bed into a single bed in the UK?

Without web search

left out

Named first: 9%
Named in answers: 32%
Who comes first: Silentnight 40%

With web search

left out

Named first: 8%
Named in answers: 19%
Who comes first: Silentnight 39%

Should I get a firm or a medium mattress as a side sleeper, and which ones do you recommend in the UK?

Without web search

on the shortlist

Named first: 34%
Named in answers: 57%
Who comes first: Simba 37%

With web search

left out

Named first: 6%
Named in answers: 28%
Who comes first: Simba 28%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

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