Apple in Laptops.

Without web search

Named first in 4 of 8 questions.

With web search

Named first in 4 of 8 questions.

Apple is AI's most frequent first pick in this market, in 38% of 720 answers. With web search, 40% of 288 answers.

What is the best laptop to buy right now in the US?

Without web search

named first
Named first
72%
Named in answers
97%

With web search

named first
Named first
92%
Named in answers
97%

Best laptop under $500?

Without web search

left out
Named first
0%
Named in answers
24%
Who comes first
Lenovo 48%

With web search

left out
Named first
3%
Named in answers
22%
Who comes first
Lenovo 39%

Which laptop brand is the most reliable?

Without web search

named first
Named first
71%
Named in answers
89%

With web search

named first
Named first
81%
Named in answers
92%

Best laptop for college students?

Without web search

named first
Named first
59%
Named in answers
73%

With web search

named first
Named first
58%
Named in answers
69%

Best business laptop for work and travel?

Without web search

on the shortlist
Named first
20%
Named in answers
77%
Who comes first
Lenovo 61%

With web search

on the shortlist
Named first
6%
Named in answers
69%
Who comes first
Lenovo 69%

Best gaming laptop right now?

Without web search

left out
Named first
0%
Named in answers
19%
Who comes first
Lenovo 58%

With web search

left out
Named first
0%
Named in answers
17%
Who comes first
ASUS 33%

Best laptop for video editing?

Without web search

named first
Named first
78%
Named in answers
84%

With web search

named first
Named first
78%
Named in answers
83%

Best laptop that I can repair and upgrade myself?

Without web search

left out
Named first
3%
Named in answers
40%
Who comes first
Framework 51%

With web search

left out
Named first
6%
Named in answers
39%
Who comes first
Framework 64%

What a Position Map adds

your own questions chosen with you, whether each position is firm or too close to call, why AI puts a rival first, and what to do first. From $2,500.

Talk to us