{
  "study": "Sealed AI predictions, study 1: UK Christmas ads 2026",
  "url": "https://kesterley.com/predictions/",
  "protocol": {
    "url": "https://kesterley.com/predictions/uk-christmas-2026/protocol.md",
    "series": "uk-christmas-2026",
    "protocolFile": "docs/predikce/uk-christmas-2026-protocol.md",
    "sha256": "b0f193f614141e6e57be9580de738d99dc78cded0fef5ec6b824eaffa107a873",
    "fingerprintedAt": "2026-10-29T10:52:05.146Z"
  },
  "watchlist": [
    "Airbnb",
    "Aldi",
    "Amazon",
    "Apple",
    "Argos",
    "Arsenal",
    "Asda",
    "BBC",
    "Baileys",
    "Barbour",
    "Boots",
    "Burberry",
    "Cadbury",
    "Cartier",
    "Chelsea FC",
    "Coca-Cola",
    "Debenhams",
    "Disney",
    "Disney+",
    "Dogs Trust",
    "Dr. Oetker",
    "EE",
    "Etsy",
    "Fat Face",
    "Fortnum & Mason",
    "Freemans",
    "GAP",
    "Good Housekeeping",
    "Google Pixel",
    "Greggs",
    "Harvey Nichols",
    "Heathrow",
    "Hotel Chocolat",
    "JD Sports",
    "John Lewis",
    "KFC",
    "LEGO",
    "Lidl",
    "Lindt Lindor",
    "M&S Clothing & Home",
    "M&S Food",
    "McDonald's",
    "Moonpig",
    "Morrisons",
    "National Trust",
    "Nespresso",
    "Ninja",
    "O2",
    "Pandora",
    "People's Postcode Lottery",
    "Sainsbury's",
    "Sanpellegrino",
    "Save the Children",
    "Sky",
    "Smyths",
    "Sports Direct",
    "Starbucks",
    "TK Maxx",
    "TUI",
    "Tesco",
    "The Perfume Shop",
    "Trafford Centre",
    "Treasure Tress",
    "Very",
    "Vodafone",
    "Waitrose"
  ],
  "entries": [
    {
      "kind": "protocol",
      "series": "uk-christmas-2026",
      "protocolFile": "docs/predikce/uk-christmas-2026-protocol.md",
      "sha256": "b0f193f614141e6e57be9580de738d99dc78cded0fef5ec6b824eaffa107a873",
      "fingerprintedAt": "2026-10-29T10:52:05.146Z"
    },
    {
      "kind": "prediction",
      "adId": "dr-oetker-2026",
      "brand": "Dr. Oetker",
      "title": "Share a little Joy this Christmas",
      "createdAt": "2026-10-29T10:56:16.156Z",
      "sha256": "2f8b08e9098b88fbdb9d721edbe41a95ce2043e6a3ba84c340976e19394234df"
    },
    {
      "kind": "prediction",
      "adId": "debenhams-2026",
      "brand": "Debenhams",
      "title": "Christmas. For Everyone",
      "createdAt": "2026-10-29T10:56:56.191Z",
      "sha256": "955dc9ccb23714d4cd79e0125f6fb513af26d87d7b98649030c8bbb8cefa4b11"
    },
    {
      "kind": "prediction",
      "adId": "the-perfume-shop-2026",
      "brand": "The Perfume Shop",
      "title": "Let Love Last",
      "createdAt": "2026-10-29T10:57:16.672Z",
      "sha256": "e9152f5a485b5c371a195daec14bcb6e69d5ac8742633bb8b1d85be2bcb44696"
    },
    {
      "kind": "prediction",
      "adId": "pandora-2026",
      "brand": "Pandora",
      "title": "More than a gift",
      "createdAt": "2026-10-30T14:54:34.421Z",
      "sha256": "ca0245b818f3ff5d6b14e05863897f962dd5594ba4906a0127778c04ac811fc9"
    },
    {
      "kind": "prediction",
      "adId": "tesco-2026",
      "brand": "Tesco",
      "title": "Because this Christmas, every little helps",
      "createdAt": "2026-11-01T10:09:38.610Z",
      "sha256": "3c8bf18b3e24caeff9f4659b9b5fdf84a872098261c25448b0e3cf4daaf9981f"
    },
    {
      "kind": "prediction",
      "adId": "sainsburys-2026",
      "brand": "Sainsbury's",
      "title": "Sainsbury’s big delivery.",
      "createdAt": "2026-11-01T10:11:31.769Z",
      "sha256": "596c5b4e9d9b41c92a9981508928dfb70f3f8d5e6ce1aaaf47b210c369de0a7b"
    },
    {
      "kind": "prediction",
      "adId": "argos-2026",
      "brand": "Argos",
      "title": "Argos Christmas Advert 2026",
      "createdAt": "2026-11-01T10:12:28.257Z",
      "sha256": "1ad92291d6ce0683e5b67efdfc8e958f58e1ed10fc235504314e7fcc232cbfb7"
    }
  ]
}